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step into the essence of duality
INTRODUCING CHARLOTTE LAWRENCE AS THE FACE OF DUET, THE NEW FRAGRANCE BY SAM EDELMAN
360 campaign supporting the launch of Sam Edelman's new Duet Eau de Parfum, including celebrity brand ambassador campaign and media engagement, launch party in NYC, advertising and influencer marketing.
Role: Co-art direction, event planning and execution and influencer engagement direction, earned meedia management
Partners: Libby Edelman (main campaign photography), Slate Studio (videography & product photography), Matt Winberger (behind the scenes & event photography), Factory PR (media engagement), ADC (event production), Hannah Turner Hart (BFA)
the campaign
the launch party
at the bowery hotel in nyc
BFA PHOTO GALLERY
Photographers: Matt Weinberger & Hannah Turner Harts
the press highlights
the out of home
the influencer engagement (to come)
the bts
the press release
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