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edible delights pop up in nyc

CELEBRATING VINCE CAMUTO'S WONDERBLOOM FRAGRANCE COLLECTION

To continue celebrating the best-selling Wonderbloom and new Wonderbloom Haze eau de parfums, Vince Camuto hosted an "Edible Delights" pop up in Soho, NYC with soft serve ice cream inspired by the fragrance notes and a personal appearance by Global Brand Ambassador Ava Phillippe.

Role: Art direction, including concept development, presentation, and graphic design for all collateral (including logos); celebrity PA management

Production Partner: Food Truck Productions

the cart

VC Wonderbloom Ice Cream Cart Mockup.png

the delights

VC Cups & Cones Designs.jpg
Real Cup_Pink Glove.png
Real Cone_Pink Glove_edited.jpg
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