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introducing the new wonderbloom haze
DREAMY SISTER TO VINCE CAMUTO'S BEST-SELLING WONDERBLOOM EAU DE PARFUM
Full 360 campaign supporting the launch of Vince Camuto's new Wonderbloom Haze Eau de Parfum, including media engagement, launch party, advertising (digital & out of home), owned and earned social content.
Role: Art direction, from creative concepting through post-production management; graphic design; paid media creative direction; event planning, earned media and influencer engagement direction
Partners: Shaniqwa Jarvis (main campaign photography), Wolfe + Von (product photography & BTS), Fiorella Occhibinti (main campaign cinematography), Daniel Horowitz (set design), Factory PR (media engagement), Alex & Alex (event production), Skye Ferrante (wire artwork), Socially Powerful (organic seeding)
the campaign
the press highlights
the out of home
the influencer engagement
ORGANIC SEEDING GARNERED 82%+ POST RATE
the bts
the press release
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